Agarwal Global x Urteqi

TIMELESS CAFÉ

BRAND IDENTITY

INSPIRED BY HERITAGE

Heritage-Inspired Brand Identity with Modern Café Appeal

Logmaking sketchbook
  • Brand Strategy
  • Logo Identity
  • Visual Language
  • Brand Mark
  • Typography System
  • Identity Design

INTRODUCTION

A refined brand identity designed for The Battersea Deli, inspired by iconic architecture, café culture, and timeless craftsmanship.

LANDMARK INSPIRATION

The logo illustration is inspired by the iconic Batter sea Power Station, symbolizing strength and heritage

ILLUSTRATION DEVELOPMENT

A detailed line-art style was created to capture architectural depth while maintaining clarity and elegance.

Battersea Badge

Badge Composition

The circular structure was designed to:

  • Create a strong visual identity
  • Ensure adaptability across applications

Typography Integration

Custom-styled typography combined with clean sans-serif fonts
creates a balance of classic and modern aesthetics

Typography Letters

A cohesive brand system that blends heritage storytelling with modern design — creating a memorable and scalable café identity.

Agarwal Global x Urteqi