Who said moving
is not fun?
We turned relocation
into a celebration.
PROJECT DESCRIPTION
When Decathlon decided to move from its long-standing home on CG Road to a larger, more immersive space at Nexus Ahmedabad ONE mall, it wasn’t just a change of address but an entire moment.
URTEQi approached the campaign with a thoughtful and creative perspective:
We made sure that relocation shouldn’t feel like just an announcement but an experience and celebration.
Instead of following traditional marketing, URTEQi designed a 360° movement with a new-age campaign that flowed seamlessly across influencer marketing, outdoor print designs, CGI reels, radio advertisements, event execution, and social media campaigns. We made sure every touch point carries one consistent message, “Decathlon has moved,” and the city needs to know where the store has shifted.
INFLUENCER MARKETING
We teamed up with Ahmedabad’s fitness and lifestyle influencers to share personal visits and frame the CG Road to Nexus shift as an upgrade — organic, trusted, and city-driven.
OUTDOOR PRINTING
Strategically designed creative that are directional storytelling, not just branding.
CGI REEL
We created a CGI reel to build excitement around the move.
It creatively showed Decathlon “shifting” locations and became a highly engaging, shareable asset on social media—both informative and visually appealing.
RADIO JINGLE
A custom radio jingle repeatedly announced Decathlon’s new location, building strong brand recall—even among people not on social media.
Event Management
URTEQi managed the on-ground event with vox pops, announcements, and professional shoot coverage, making the opening lively, energetic, and perfectly aligned with Decathlon's sporting spirit.
The Result
The campaign wasn’t just about announcing a new address.
It was about ensuring the city moved with the brand.
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Local Influencers
Collaborated with creators to build strong community-led awareness.
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Footfall
Collaborated with creators to build strong community-led awareness.
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Engagements
Generated across social media platforms.
City-Wide Visibility
Achieved strong reach through outdoor and radio integration.
Seamless Customer Shift
Customers smoothly moved from CG Road to Nexus Mall.
A seamless relocation. URTEQi helped Decathlon stay connected with Ahmedabad while strengthening its presence at Nexus Mall.
